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Distracted Driving & Texting


Despite laws in Wisconsin to prevent distracted driving, too many drivers still act like they're indestructible behind the wheel. They talk and text on cell phones. They eat and drink entire meals on the highway. They goof around with passengers and crank music way too loud. They rummage for things on the seats, floor, and dashboard. They even stare in the rearview mirror to comb their hair, shave their beard, pluck their eyebrows or apply make-up. Because they're not paying attention to traffic conditions and road hazards, distracted drivers drastically increase their risks of causing a crash or failing to avoid one.

...but you can be INDISTRACTIBLE!

While texting and driving is a leading cause of crashes, distracted driving is any activity that takes a person’s attention away from the primary task of driving. There are three main types of distraction to avoid:

  1. Manual – taking your hands off the wheel
  2. Visual – taking your eyes off the road
  3. Cognitive – taking your mind off driving

Many distractions involve all three types, but all it takes is one. The typical distraction requires the driver to take their attention off driving for less than 5 seconds. If a driver is going 55 miles per hour and gets distracted for less than 5 seconds, they've traveled the length of an entire football field (that's over 100 yards) without paying attention!

Distracted driving is dangerous to new and experienced drivers alike. 1 in 5 crashes involve distracted driving. In 2015, there were 24,089 car crashes related to distracted driving in Wisconsin. That means, there is a distracted driving crash happening somewhere in Wisconsin every 22 minutes.

Driving is a privilege, and it's important to be INDISTRACTIBLE in order to keep you, your passengers, and others on the road safe. Follow these INDISTRACTIBLE driving tips and help us achieve zero preventable deaths on Wisconsin roads:

  • Commit to driving safely and distraction-free, no matter what
  • Turn off your phone, or download an app to prevent incoming and outgoing messages, calls, and notifications while driving; some even send an auto-response back to let people know you’re on the road
  • Enlist the help of your passengers to avoid distraction
  • Speak up as a passenger if you witness distracted driving
  • Pull over safely if you need to address any distraction while driving
  • Plan ahead: eat, groom, primp, and organize before OR after your drive to avoid any unforeseen distraction
  • Get your loved ones on board: sign a pledge together and hold each other accountable for keeping your focus on driving whenever you're behind the wheel




Learn more about distractions while driving.

Cell Phones Driving and the law — know the facts

The Distractor at work


Estimates indicate that drivers using cell phones look but fail to see up to 50 percent of the information in their driving environment.

Learn more about the dangers of distracted driving.