Zero In Wisconsin


555 people died on Wisconsin roads in 2015.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

Distracted Driving


Students are walking, biking and riding the bus to school. Motorcyclists are on the road for fall rides. This is the time of year when drivers need to pay attention and not give into the Distractor’s temptations.