Zero In Wisconsin


588 people died on Wisconsin roads in 2016.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

Share the Road


More bicyclists, pedestrians, motorcyclists and scooter riders will soon be traveling again on Wisconsin roads. To prevent deaths and injuries, drivers must eliminate distractions and pay strict attention to the other roadway users around them. For their part, motorcyclists, pedestrians, bicyclists and scooter riders must obey traffic signals and be extremely cautious in traffic. We all must share the road safely.