Daredevils Dare Not
Drunk driving continues to be one of the deadliest crimes in Wisconsin. The Zero in Wisconsin DAREDEVILS DARE NOT campaign, featuring stunts and personal stories from skilled Wisconsin extreme sports athletes, works to help change that. By reaching out to target audiences with the message that it would be "crazy" to drive drunk, the ads help fight drunk driving in Wisconsin while promoting the nation-wide "Drive Sober or Get Pulled Over" campaign.
Unfortunately, DRUGGED DRIVING is also a growing problem in Wisconsin with drivers high on marijuana, opioids, meth and other drugs getting behind the wheel and endangering themselves, their passengers, and other motorists. When it comes to impaired driving, driving drunk and driving on drugs are ONE AND THE SAME.