Zero In Wisconsin.

Together We Can Save Lives.


Let’s Achieve Zero Preventable Deaths on Wisconsin Roads

Nationally, over 90 percent of traffic crashes involve driver error. This means the majority of crashes, injuries and deaths along our highways are totally preventable and a direct result of motorists making dangerous and irresponsible decisions. This includes speeding, failure to wear a seat belt, distracted driving, and drunk or drugged impaired driving. Crash-related injuries and deaths impact not only the victims, but also their families, friends and employers. Fortunately, enhancing highway safety is literally in our hands, but it requires all of us, every driver and passenger, together to do their part by being safe and responsible.

The Wisconsin DOT and our traffic safety partners are dedicated to saving lives and preventing injuries through high-visibility law enforcement efforts combined with public outreach. This includes our Wisconsin statewide DRIVE SOBER OR GET PULLED OVER, TEXTING/DISTRACTED DRIVING, CHILD SAFETY SEAT INSTALLATION, MOTORCYCLE SAFETY, and CLICK IT OR TICKET Seat Belt Safety campaigns.

Any preventable traffic death or injury is one too many. Please join us in reminding all motorists to abide speed limits, drive sober, be alert at all times and buckle up — every seat, every trip. Thanks for helping us to work towards realizing our Wisconsin highway safety plan vision of ZERO PREVENTABLE DEATHS on our roadways.

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