Pedestrian & Bicycle Safety

Everyone is a pedestrian

At some point, we all need to walk on or near a roadway to get where we’re going. That’s why we all have a stake in pedestrian safety. With the popularity of new technology, distracted driving and walking are becoming more prevalent. To prevent needless crashes, drivers must pay attention to the pedestrians around them, and pedestrians must be on the lookout for drivers.

Bicycle Safety

Bicycles are considered "vehicles" on Wisconsin roadways. That means bicyclists must obey the rules of the road like any other vehicle and must be treated as equal users by all other vehicles. Bicycles are particularly vulnerable among road vehicles. There are several simple things bicyclists can do to greatly reduce their risk of crash, death or injury. Learn all the rules for riding bicycles on the road.

Campaign Videos

Pedestrian Safety