Buckle Up Phone Down

JOIN THE MOVEMENT!

WisDOT challenges Wisconsin to put safety first by taking the two most important actions to prevent or survive a crash. Accept the Buckle Up Phone Down challenge.

Use your seat belt every trip and put down the phone when driving.
Take the Buckle Up Phone Down pledge.
Share your commitment by taking a “thumbs up/thumbs down” photo. Post it to social media using the hashtag #BuckleUpPhoneDown.
Challenge your friends and family.

Take the Pledge Now!

#BuckleUpPhoneDown

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Who should participate?

Businesses, organizations, schools, municipalities, and individuals should join the WisDOT Buckle Up Phone Down campaign. Together we can bring a positive change in driver behavior and create safer roads. Crashes, injuries, and deaths related to distracted driving and seat belt use are preventable. View the Fact Sheet.

Show your support and Take the Pledge today.

Buckle Up Phone Down: It’s the Law

Buckle Up

All drivers and passengers over the age of four must wear seat belts when riding in a motor vehicle in Wisconsin.

Children under four need to be in an appropriate child safety restraint. Visit the WisDOT website for resources on child safety seats.

Wisconsin has a primary enforcement seat belt law, which allows police to stop and ticket a driver for not wearing a seat belt.

Phone Down

Texting while driving is against the law in Wisconsin. The texting ban is also a primary enforcement law.

Drivers with a probationary license or instruction permit are not allowed to use cell phones at all, except to report an emergency.

It is also illegal for anyone to talk on a handheld mobile device while driving in a Wisconsin work zone.

Avoiding Dangers: Get the Facts

Avoiding dangers

In 2023, distracted driving was a factor in more than 9,200 crashes in the state, including 23 deaths. Those numbers are down 41% from the year before.

Distracted driving is not just a problem among younger drivers. Almost two-thirds of distracted drivers in 2023 were older than 25.

A 2023 observational survey found 8% of drivers in Wisconsin do not buckle up. Unbuckled drivers and passengers made up 46% of all fatalities last year.

View the WisDOT fact sheet here.

How to be a partner

Take the pledge. Fill out the form to get your organization’s logo on the website.
Use Buckle Up Phone Down in your internal messaging.
Share a news release with the media to announce your dedication to the campaign.
Post pictures, videos, and logos on social media. Encourage your followers to get involved. Use the hashtag #BuckleUpPhoneDown.

Use the WisDOT starter kit to help launch your campaign

Join the movement to bring a positive change to driver behavior and create safer roads in Wisconsin. After taking the pledge, use WisDOT’s Starter Kit for resources to announce your dedication to the campaign.

Documents:

Social Media Graphics

Take the challenge graphic
Photo frames (Instructions for PowerPoint frame: Insert the photo, then right click on the photo, and choose to send it to the back):
- Square:
  - PowerPoint
  - PNG
- Vertical story:
  - PowerPoint
  - PNG
- Landscape
  - PowerPoint
  - PNG

Logos

Download logos

Fact sheet

Download

Laws

View Laws

Share the Call to Action

Why you should join the movement

Video

Buckle Up Phone Down: Accept the Challenge

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I'm pledging on behalf on an organization or business

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Join WisDOT in a commitment to protecting the roads. Consider reviewing your policies for seat belt and cell phone use in company vehicles. Any group organized for a special purpose or task can be a partner, except partisan or political groups.

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How did you hear about Buckle Up Phone Down?

Upload your company logo for our WisDOT Buckle Up Phone Down Partners webpage

Accepted file types: jpg, png, gif, pdf, Max. file size: 50 MB.

Upload your “thumbs up/thumbs down” photo

Accepted file types: jpg, png, gif, Max. file size: 50 MB.

Permission(Required)

By submitting my photo, I grant WisDOT permission to use, reproduce, and publish the photo for agency promotional purposes AND that I am one of the following: 1) the individual shown in the photo; 2) the parent or legal guardian of the individual shown in the photo; or 3) an individual or authorized representative of an organization that has received written approval to submit photos of the individual(s) for publication.

I agree

All photos are subject to WisDOT approval. Please fill out WisDOT’s photography consent form if you submit a photo that includes a child.

Post your photo on social media with the hashtag #BuckleUpPhoneDown. Challenge your friends to do the same.

Buckle Up Phone Down Partners

Questions?

If you have questions about Buckle Up Phone Down, contact:
WisDOT Office of Public Affairs
(608) 266-3581, BUPD@dot.wi.gov