Distracted Driving

No one is INDESTRUCTIBLE...

Despite Wisconsin laws to prevent distracted driving, too many drivers still act like they're indestructible behind the wheel, drastically increasing their risks of crashing. Distractions abound, including using cell phones, eating food, listening to loud music, horseplay, applying makeup, shaving, and rummaging around for items. 1 in 5 crashes involve distracted driving. According to statistics, a distracted driving crash happens somewhere in Wisconsin every 22 minutes.

Indistractible TV spot

...but you can be INDISTRACTIBLE!

If a driver is going 55 miles per hour and gets distracted for less than 5 seconds, they've traveled the length of an entire football field without paying attention! Distracted driving is any activity that takes attention away from driving. Three main types of distraction to avoid:

  1. Manual – taking your hands off the wheel
  2. Visual – taking your eyes off the road
  3. Cognitive – taking your mind off driving

Many distractions involve all three types, but all it takes is one.

Tips for avoiding Distracted Driving:

Driving is a privilege, and it's important to be INDISTRACTIBLE in order to keep you, your passengers, and others on the road safe. Follow these tips and help us achieve zero preventable deaths on Wisconsin roads:

  • Commit to driving safely and distraction-free, no matter what
  • Turn off your phone, or download an app to prevent incoming and outgoing messages, calls, and notifications while driving; some even send an auto-response back to let people know you’re on the road
  • Enlist the help of your passengers to avoid distraction
  • Speak up as a passenger if you witness distracted driving
  • Pull over safely if you need to address any distraction while driving
  • Plan ahead: eat, groom, primp, and organize before OR after your drive to avoid any unforeseen distraction
  • Get your loved ones on board: sign a pledge together and hold each other accountable for keeping your focus on driving whenever you're behind the wheel

Are you INDISTRACTIBLE?

#BeIndistractible #INDISTRACTIBLE #IMINDISTRACTIBLE #ZEROINWISCONSIN

Learn more about distractions while driving:

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